|
The brief to ourselves was to create a campaign that would generate enquiries for corporate and brand identity work.
We said that the essence of what we did could be used in two ways:
1. To create from scratch a completely new identity.
2. To renew or repair an existing identity.
Option 2. gave us the most scope as it was more likely for people to consider updating and refreshing against the cost of creating something new. Using an illustrated story technique, we set about explaining what we offer. The ads quite simply tell our story in a different and imaginative way.
|
